Who we are
Coffee has been in our blood since 1753. We helped to write the coffee story. And playing a defining role in its history makes us uniquely qualified to craft and safeguard its future.
Each JDE colleague is a trained coffee expert. It’s something they are, not just something they do. Investing in our people nourishes their restlessness and enthusiasm. You can taste it in every cup.
We are an organisation at the heart of the tea and coffee world, leading with clarity to transform outcomes for people, planet and sustainable brands. People see what we do in the world, and we carry that responsibility with pride.
Part of people's lives
JDE Peet's is the world's leading pure-play coffee company, headquartered in the Netherlands.
Our portfolio is available in over 100 countries around the world through iconic household names including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
Our vision and purpose
Energised by our mission
We're driven by our vision of a world where there's a coffee for everyone.
Every day, we seek creative and innovative ways to make a positive impact. We're here to create a better future by unleashing the possibilities of tea and coffee.
Our values
Inspired by our belief
It’s amazing what can happen over coffee. At JDE Peet's, our shared values are at the heart of everything we do. Read on to learn more about how we work and what we stand for as an organisation.
Discipline
We stay focused on what matters and build our mastery when we do the right things in the right way
Simplicity
We choose the most straightforward paths to achieve our desired outcomes
Solidarity
Together we make a bigger difference, building trust and unity around shared interests
Entrepreneurship
Ensures we win the freedom to create and pursue more opportunities by staying agile, moving fast and resisting unnecessary bureaucracy
Accountability
We take responsibility for our actions and ownership of our results
A diverse & inclusive culture
Empowered by all perspectives
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. By creating an environment where the unique voices of every country, culture and individual are heard, we can grow our business and spark the innovation that creates a better future.
We want JDE Peet's to be an organisation where every individual can develop themselves and be valued for their unique perspective. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.
We are driven by our passion for coffee and tea, care for people and respect for the environment. We are committed to making a positive impact on society and determined to contribute to the UN Sustainable Development Goal that addresses gender inequality (SDG 5). That way, everyone has equal opportunities in the workplace, is able to perform at the highest levels and can realise their full potential.
Corporate responsibility
Standing on common grounds
As a business, we are committed to unleashing the possibilities of coffee and tea to create a better future.
We recognise our responsibility to elevate standards within our business and beyond.
Our global sustainability programme, Common Grounds amplifies and accelerates our ambition to responsibly source all coffee, to minimize our environmental footprint and to work for equality, diversity and inclusion throughout all our stakeholder networks.