At JDE Peet's we live our purpose to create a better future for you and your business
Everyday billions of cups of coffee and tea are enjoyed across the globe. Our belief is that together, through the power of our brands, we can unite our actions to deliver impactful change and be a ‘force for better’.
The JDE Peet’s Common Grounds programme embodies our ambition to positively impact people, our planet, and the future of coffee and tea.
Common Grounds is comprised of three pillars: Responsible Sourcing, Minimising Footprint and Connecting People. Bringing all our ongoing sustainability work together under one programme.
Responsible sourcing
Sourcing for the better
We champion regenerative agriculture to protect and enhance livelihoods and positively impact our planet.
As of 2025, 100% our coffee sold in Europe in responsibly sourced. Responsibly sourced does not mean or imply the absence of human rights
violations or other supply chain risks in connection with the production or
supply of coffee or tea. It is about delivering continuous improvement and
driving true measurable impact for people, nature and climate. Sourcing coffee and tea responsibly is more than just meeting a target, it means engaging with farmers and situations in our sourcing regions to better assess the challenges and then actively invest to address these issues and drive progress.
Minimising footprint
Towards a positive planet
To minimise our environmental footprint, we are prioritising our effort and investment in areas where we have the biggest impact so we can deliver lasting change.
We are taking an end-to-end sustainability approach, working with our partners along the supply chain, in our efforts to reduce emissions and waste as we strive towards a planet-positive future.
Connected People
Putting people first
JDE Peet’s creates opportunities for farmers, suppliers, customers, consumers, employees, and communities.
We touch the lives of millions of people across the globe. As an organisation at the heart of the coffee and tea world, we lead with clarity and vision to transform outcomes for people as well as the planet.